Decline of Sales of Regular Beer Essay Example | Topics and Well Written Essays - 1500 words

Decline of Sales of Regular Beer - Essay Example The topic tries to analyze why the sale of beer has dropped and tries to design alternative strategies to power growth once again. Discussion of the product in relation to its current TARGET market demographics USING US CENSUS DATA Beer is one of the products that saw a sales decline in developed country but showed growth and development in the emerging economies. An overview of the beer growth trend shows North America and Western Europe trailing behind the emerging countries and Africa leading in terms of sales volume. Fig. 1 at left demonstrates the strength of beer sales by region. ` Fig. 1 Forecast five-year compound annual growth rate (CAGR) by region 2012-16 Source: Canadean cited in SABMiller's According to an independent industry analyst cited in SABMiller's report, China is considered as the biggest market for beer followed by other emerging markets. However, same report shows that although China is a big market, profit is so slim because of its very low beer pricing. In co ntrast, beer sales in South America remain profitable and show both growth and profitability. As indicated, there is a greater opportunity in beer sales in Brazil, Peru, and Argentina. According to a study done by the USDA Foreign Agricultural Service on July 23, 2010, China has imported 17,433 liters of beer from the United States. U.S comes only as the number eight beer supplier to China. Meanwhile, according to same USDA report Germany is the beer exporter to China. (see Fig 2). According to this report the annual per capita consumption of beer in China is estimated at 36.8 kg, per year and supply does not match consumption. This equation is a clear opportunity for beer manufacturers or SABMiller's to intensify their exports to China. Fig. 2 China’s beer imports 2007-2009 Why is the product declining? Volume of beer sales declined in USA because of change of taste preferences, unemployment of drinking men, and change of consumer tastes. Stockdale, Charles and Sauter, Micha el in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. As it is, this is an argument for the change of drinking preferences of the young generation that has to be considered by beer manufacturers. Accordingly, the young generation prefers light beer than regular beers which was the choice of beer drinkers before. Very few among the young drinkers have tasted regular beers, and those young drinkers today is considered as the heavy market for light beers, source stated. In UK, decline, according to Akwagiram, Alexis, a writer of BBC News who gathered opinion of experts, was due to many causes, health consciousness of people is but one of them. Beer to them has an image problem because of the notion that it adds to weight problem. Another thing is the change of preference to wine particularly ordered as part of food entrees in restaurants.  

Marketing Audit and Marketing Objectives Essay Example | Topics and Well Written Essays - 2250 words

Marketing Audit and Marketing Objectives - Essay Example In the recent past, Dell Corporation has enhanced their consumer base in the laptop computer brand. Indeed, the company implemented one of the best marketing initiatives in the face of high technological innovativeness in the early 21st century. Through its marketing campaigns, Dell focussed on developing a consumer base composed of younger population, who preferred portable laptop computers for their daily activities, such as studies. They specifically ensured that they captured students and younger adult population. However, in the campaigns aimed at the young consumers, Dell Computers knew the significance of communicating - at least indirectly, to parents who are usually called upon to help with purchasing the products for their sons and daughters (Proctor, 2000; Baker, & Hart, 2007).  In the recent past, Dell Corporation has enhanced their consumer base in the laptop computer brand. Indeed, the company implemented one of the best marketing initiatives in the face of high techn ological innovativeness in the early 21st century. Through its marketing campaigns, Dell focussed on developing a consumer base composed of younger population, who preferred portable laptop computers for their daily activities, such as studies. They specifically ensured that they captured students and younger adult population. However, in the campaigns aimed at the young consumers, Dell Computers knew the significance of communicating - at least indirectly, to parents who are usually called upon to help with purchasing the products for their sons and daughters (Proctor, 2000; Baker, & Hart, 2007). II. Goals, strategy formulation and implementation Dell strives to be the most flourishing corporation in the world known for producing the best laptop computers that meet and exceed the customer expectations in the UK market. The corporation’s marketing objectives and goals are premised upon providing the customers with laptops that have new and striking features such as webcam for video chats or conferencing (Linsenbach, 2007). These features are increasingly becoming popular, especially in the UK. With these features incorporation in its laptop brands, Dell aims to be seen making the life of the users more relaxed. The strategy was been apparently implemented in the Dell’s ‘Dude’ campaigns, which may continue to be the future trend in regard to appealing for the younger population (Proctor, 2000; Doyle, & Stern, 2006). The company’s targeting of the UK’s younger consumers with the laptop brands in the 1990s saw the original creation of Dell Computers "Dude." The promotions captured the ‘

Managing Revenue and Working Capital to Avoid Factoring in Health Orga Essay - 1

Managing Revenue and Working Capital to Avoid Factoring in Health Organization - Essay Example Another risk is that when debtors default in paying their invoices on the stipulated date the hospital risks paying more interest to the factoring company which was not budgeted for. Lack of proper management of working capital and revenue inflow might lead to the business getting to a situation of insolvency. Creditors to the health organization might be claiming from the organization more than the assets of the organization which might lead to bankruptcy. This might tatter the image of the organization and lead to poor performance of the credit rating of the hospital. Banks and other financial organization will refuse to extend any loan to the hospital in future date which might cripple the organization when a need for capital arises in future dates. When the health organization gets into this situation it will lack the liquid capital to grow, pay suppliers or meet unexpected costs within the health unit. Some of the measures that the finance officer has to take into consideration to avoid such situations are: The health organization will need to balance between acquisition of assets and payment of its recurrent expenditure like salaries and wages. The moderate form of working capital policy would suit the health center to avoid situations of the need of having to look for short-term debts to pay for its current and long-term assets. This policy will do away with risks that come with the aggressive policy of working capital where short-term debts will be needed to finance fixed or permanent working capital. The fluctuating working capital will be financed through short-term borrowing. This situation will eliminate a situation of financing all the working capital needs from short-term loans which may lead to factoring within the health unit (Nowicki, 2011). The health organization might be expanding or buying long-term assets like medical equipment.  Buying of these assets will lead to huge cash outflows which will affect the availability of cash to meet other expenditures.

QD1 Essay Example | Topics and Well Written Essays - 2750 words

QD1 - Essay Example The principal stakeholders within any business include the shareholders, employees, customers, suppliers, executives, board of directors, and the community in essence. It is a fact that business governance is a multi-faceted subject which takes into consideration the roles of all these pertinent positions (Suppert 2007). A business governance model consists of a number of broad categories which might include auditing, board and management structure and process, corporate responsibility and compliance, ownership structure and exercise of control rights, and financial transparency and information disclosure. The business governance plan is therefore exclusive and is very elaborate in its own right. The business governance regimes are deemed as important because these outline the need for understanding how a business is governed and what steps are necessary to undertake so that the business can bring about a great of deal for all the relevant stakeholders and for its own existence in th e future. The business governance tangents are therefore treated with a great amount of respect because it embodies the basis of achieving strategic objectives and goals. The different components of a business governance plan aim to study the basics related with the business realms. What this means is the fact that businesses will grow and expand further if the different components within their folds are taken care of in an amicable fashion. More than anything else, there is a dire need to understand how business governance would tie up the different stakeholders with the internal publics of the organization. It would also aim to touch upon the significant grey areas which are present within the business, and which might bring some sort of problems in the coming times. One must be sure that the business governance regimes are geared to bring in long term profits more than anything else, and there should be serious efforts and undertakings to make sure that success is guaranteed at t he end of the day. There must not be any compromise on this pointer at all, as has been demonstrated through research and evidence of related study. The business governance plan is a comprehensive one because it lists down the advantages of realizing new business opportunities as well as highlights the shortfalls and how these come about in the first place. What is most important is to know how work domains are manifested within the real sense of the word, and what the organizations are doing to bring success within their realms. The business governance realms require that the communication is done in such a way that there are no loopholes and shortcomings within the length of the corporations and the government. What this suggests is the fact that the business governance matters must have a very set hierarchical setting in place so that any issues that might arise within the future are taken care of in an adequate way. The two-tier boards are usually not very appreciable since thes e give some of the directors the right to vote, while others being at the same level still, are disallowed from the voting quarters. Then again, unitary boards are better since these have a single line of command which means that the decisions are taken by people whilst knowing beforehand who is the head and

Managing Revenue and Working Capital to Avoid Factoring in Health Orga Essay - 1

Managing Revenue and Working Capital to Avoid Factoring in Health Organization - Essay Example Another risk is that when debtors default in paying their invoices on the stipulated date the hospital risks paying more interest to the factoring company which was not budgeted for. Lack of proper management of working capital and revenue inflow might lead to the business getting to a situation of insolvency. Creditors to the health organization might be claiming from the organization more than the assets of the organization which might lead to bankruptcy. This might tatter the image of the organization and lead to poor performance of the credit rating of the hospital. Banks and other financial organization will refuse to extend any loan to the hospital in future date which might cripple the organization when a need for capital arises in future dates. When the health organization gets into this situation it will lack the liquid capital to grow, pay suppliers or meet unexpected costs within the health unit. Some of the measures that the finance officer has to take into consideration to avoid such situations are: The health organization will need to balance between acquisition of assets and payment of its recurrent expenditure like salaries and wages. The moderate form of working capital policy would suit the health center to avoid situations of the need of having to look for short-term debts to pay for its current and long-term assets. This policy will do away with risks that come with the aggressive policy of working capital where short-term debts will be needed to finance fixed or permanent working capital. The fluctuating working capital will be financed through short-term borrowing. This situation will eliminate a situation of financing all the working capital needs from short-term loans which may lead to factoring within the health unit (Nowicki, 2011). The health organization might be expanding or buying long-term assets like medical equipment.  Buying of these assets will lead to huge cash outflows which will affect the availability of cash to meet other expenditures.

Global Warming Essay Example | Topics and Well Written Essays - 2250 words

Global Warming - Essay Example Nations that approved the Kyoto Protocol concur to decrease emissions of six greenhouse gases that increase the problems of global warming. These nations are also permitted to utilize emissions trading to reach their obligations if they maintain or increase their greenhouse gas emissions. All of these activities around the world are then observed and maintained by the Intergovernmental Panel on Climate Change or the IPCC, as well as other environmental protocol treaties. The University Corporation for Atmospheric Research or UCAR (2011) cited that â€Å"the IPCC coordinates the efforts of more than 2,000 scientists from 154 countries. Together, they represent a vast array of climate specialties, from physics, to chemistry, to interactions with Earth's surface, to the role of human behavior.† The IPCC also has a policy-making body that helps extensively review the findings from scientists or field-related researchers so that their formation in creating policies is well founded and guided. The question that should now be asked is whether or not such measures are good or bad for the environment. Could it be certain that the measures taken by these various human actions and endeavors help the world against the effects of global warming? These inquiries shall be explored further through the next discussions of this paper. The Affirmative Side It has come to the attention of various environmental organizations and some societies of various nations that the negative effects of global warming could no longer be taken for granted and ignored. This matter has made environmental groups and organizations rise in their activities through the years, and many have made successful advances with their agendas in government, business, and... Combining policies that deal with the local air pollution and the issue of global climate change would result to beneficial changes for climate alleviation. Medium to long term plans and actions to lessen air pollution will lead to more benefits in combating global warming. For example, the development of green intelligence policies has been growing in different businesses and societies. This was observed by the BusinessWeek Research Services (2009) who posited out, â€Å"amid the current climate of greater demand for both environmental awareness and corporate accountability, organizations are finding that success is increasingly being measured not only by financial performance, but also by ecological and social accomplishments as well† (p.3). If various major governments and much of the private sector adopt the green intelligence as a core goal and as part of their methods and practice, then it could make up for all the environmental damage that has been done for the past cen tury. Different methods of proper waste disposal and management can also help combat and deal with the increasing problem of global warming. Proper segregation and recycling of garbage or trash can prevent the creation of massive waste landfills that release a lot of gases that are harmful to the atmosphere, the ecological systems, and human health. Recycled material can also be used for the consumption and use by society and even help promote a new type or brand of goods to be used for commerce and trade.

Pride and Prejudice Essay Example for Free

Pride and Prejudice Essay Collins and many of the other characters mentioned within the novel. Social class also determines who one may marry, and this plays an extremely significant role within the lives of Jane and Elizabeth Bennet. Jane Bennet is a crucial character within Pride and Prejudice. She portrays the role of Elizabeth Bennet’s one and only older sister. Jane is considered to be â€Å"†¦ the only handsome girl in the room,† by Mr. Fitzwilliam Darcy, and this occurs at the ball which is held in Netherfield. At this ball, she dances with a man by the name of Mr. Bingley, a man of large fortune who is described as being â€Å"†¦good looking and gentlemanlike; †¦pleasant countenance, and easy, unaffected manners† (Austen 6). As a result of the ball, Mr. Bingley and Jane spend more time together, and it is assumed that they are together, as a couple. Mr. Bingley has two sisters who act all sisterly-like towards Jane, and then crush her heart by saying that Bingley will not return to Netherfield, and will most likely find Mr. Darcy’s sister more handsome and agreeable than Jane. This is done by the Bingley sisters most likely because of Jane’s lower social status, and they would not want their brother marrying a sort of peasant girl, or a girl who is of a much lower status than himself. Due to social class in society at this time, Jane ends up getting her heart crushed, which is sad and tragic for a woman during this time period, especially when the woman has feelings for such a suitor. Should a woman show her feelings for a suitor, and then that suitor goes off and marries another, the reputation of the first woman and her family is, in a sense, ruined. Elizabeth Bennet is the main female character whom the story revolves around. She is treated in a very similar manner as Jane; however, Jane is treated with more compassion and seems to be loved more by everyone, whereas Elizabeth is the least liked of the five daughters in the Bennet family, and people tend to pass her up. Due to her social stature, as well as her reputation as being the least liked and less handsome, Elizabeth is treated the way she is. She is, in a way, treated as an inferior to Jane due to all of the factors mentioned previously. Elizabeth is also put down in many ways. Considering that she is less handsome than her sister, she is, in a way, a target of insult for Darcy, as he says that she is not good enough or pretty enough to grab his attention (7). In all, Elizabeth leads a rather ‘difficult’ life, not being recognized by her peers or by suitors who should really be so lucky to have her. Pride within Pride and Prejudice is seen as a common theme throughout the whole novel. Pride is what causes people to behave the way they do, acting arrogant and egotistical. Pride contributes to how people view society, believing that one is better than the rest of society and being conceited. Pride is what causes feuds most of the time, turning one against another with the argument that one is better than the other in many aspects. Prejudice, contrary to pride, is not seen quite as often. However, prejudice, although not as common, follows similar principles as pride. Prejudice causes people to behave the way they do, believing that a certain social class, ethnicity, or gender is inferior to one’s own. Prejudice also contributes to how people view society, again, believing that a certain characteristic contributes to where people stand on the social ladder. Prejudice, just like pride, can cause feuds by causing one party to believe that the other party is inferior to them, and is usually based on the factors of social class, ethnicity, or gender. Austen most likely made the decision of having pride appear frequently, whereas prejudice is practically nowhere to be found, in order to make note of the difference between the two terms. Pride is seen used more often by Mr. Fitzwilliam Darcy, whereas prejudice is seen commonly used by Miss Elizabeth Bennet. Elizabeth Bennet, throughout the novel, shows signs of prejudice against Mr. Darcy in particular. When they appear at the ball in Netherfield, Austen states, â€Å"His character was decided. He was the proudest, most disagreeable man in the world, and every body hoped that he would never come there again† (6). It is then later stated that â€Å"†¦Elizabeth remained with no very cordial feelings towards him† (7). Elizabeth, in a way, holds a grudge against Darcy, always thinking negatively of him and putting him down in her eyes. This action of making it seem that he is, in a sense, inferior to her, represents her prejudice against him. Mr. Darcy shows pride in practically everything he does. He is a conceited, arrogant man, who believes that nothing is good enough for him. He exhibits this belief when he is at the Netherfield ball, and his friend, Mr. Bingley, points out that Darcy should dance with Elizabeth. Darcy replies, â€Å"She is tolerable; but not handsome enough to tempt me†¦Ã¢â‚¬  (7). Darcy’s reputation for being full of pride is known all throughout the town, and it is said by one of Darcy’s old friends that â€Å"†¦almost all his actions may be traced to pride;-and pride has often been his best friend† (55). It is also assumed that, when his friend says that even Darcy’s sister is â€Å"-very, very proud,† that the whole Darcy lineage must be a very prideful family (56). During this time period in which Pride and Prejudice takes place, marriage was not decided on the basis of love. When one would get married, it was either for financial gain or social status. Mrs. Bennet, the mother in the novel, has only those two items on her mind when attempting to find suitors for her five daughters. She does not have even a sliver of empathy on how her decisions may potentially make her daughters’ lives miserable. Mr. Bennet, however, takes into account his daughters’ feelings when it comes to finding a suitor. Although he also has the thought of financial gain on his mind, his daughters always come first. He does, however, think of a plan. If Elizabeth were to marry Mr. Collins, Mr. Bennet’s nephew, the Bennet estate would remain in the family. The reason for this is because, during this time period, women could not inherit land. Seeing as Mr. Bennet had no sons, he gave the estate to his nephew. Now, if Elizabeth had accepted Mr. Collins’s proposal, the estate would have remained within the family. This is the only instance in which Mr. Bennet wants Elizabeth to marry a certain suitor. Retaining their estate and financial security is just one motive that may cause people to marry certain others. Mr. Wickham and Miss Charlotte Lucas, for instance, are two characters who get married throughout the novel, and both have, in a way, a hidden agenda for getting married. Miss Charlotte Lucas is a very close friend of Elizabeth, being the person who Elizabeth can confide in about anything. Charlotte is slightly older than Elizabeth, about seven years, and Charlotte feels that she is becoming a burden to her family. Being twenty-seven and unmarried, she wanted to free her family from herself, no longer being a bother to them. This is one of the motives that causes her to go off and marry Mr. Collins, Elizabeth’s cousin. She also becomes betrothed to Collins for financial security. Seeing as Collins would inherit the Bennet estate, this gave her the sense that they would not have to worry about finances, or anything of the sort. Charlotte views marriage in a peculiar way. She believes that marriage changes a person drastically, and that one can get married without having feelings for their partner at first. She thinks that a person, primarily a woman, should find a spouse and then grow to like them as time goes on. So, in reality, Charlotte believes that one can just rush into a marriage, and, in a sense, hope for the best. She does not believe in marriage should really occur on the basis of love. Charlotte also believes that â€Å"Happiness in marriage is entirely a matter of chance† (14). Charlotte honestly believes that one does not have to be happy in marriage. She would rather marry off well and have a rich husband, yet be miserable while with him, than be in a marital relationship with someone who she truly cares about, even if that someone is not particularly well off. This is, in a way, Charlotte’s reasoning for marrying Mr. Collins. Seeing as how Mr. Collins has financial stability, this makes him, to her, a rich man who is very well off. She decides then to rush into marrying him, even though mutual feelings between them do not exist. So, not only does Charlotte get married to Mr. Collins to get out of her parents’ hair, but also because of his status and financial stability, and everything that would make him a good suitor. These are her hidden motives behind getting married in such a hurry, and although it seems like it is the perfect life, Charlotte has, in reality, just cost herself a chance to find someone better and more qualified to be her spouse. George Wickham plays multiple roles throughout the novel. For one, he plays the role of Elizabeth’s love interest towards the beginning of the novel. He shows feelings towards her in return, and one would assume that they may be a match. This, however, is altered by the fact that Elizabeth, in the end, marries Darcy. Wickham also plays the role of an old friend of Darcy’s. Darcy’s father was like a father to Wickham, and Wickham always points out that Darcy was never fond of him, which, in a way, is true. It is also false, because Darcy was a friend of Wickham’s, until Wickham revealed his true self. Wickham also became estranged from Darcy when he tried to run off and elope with Darcy’s sister, Georgiana. Wickham does a similar thing in his third role, which is as Lydia Bennet’s husband. Although Lydia says she is in love with Wickham, Wickham does not necessarily return those feelings. Wickham only wants to prey on the innocence of Lydia. With the knowledge that Lydia is still practically a child, and is susceptible to believing anything, Wickham knows that he can do as he pleases with her, and she will not see anything wrong with the picture. Wickham also decided elopement for another reason. At this time, if a woman and man eloped, the money that the woman had to her name could be used freely by her husband with no safeguards, and this could in turn lead to some difficulties later in time. Wickham only views marriage on the basis of mooching and getting money as part of the dowry from her family. His hidden agenda is to get married in order to get money from the bride’s side of the family. Wickham is, all in all, a selfish man who shows people what they want to see, and not his true self.