Cultivating Editor Relationships Bears Multi-Assignment Fruit

Cultivating Editor Relationships Bears Multi-Assignment Fruit Last week I sent a two-sentence query to the travel editor at the San Jose Mercury News about visiting specific spots in Southern California- would she be interested in an article? Her answer: â€Å"Sure. Sounds fun!† It can’t be that easy, right? Yes, it was- but only because I’d written many travel pieces for this editor over a number of years. Better yet, because my writing style and process clicked well with her needs, she’d actually created a loose category of articles (called â€Å"Trail Mix†) for me to conceive and write, of which the above was one. There will be many mixings of trails to come. Keeping in this vein, I once wrote a magazine piece about my girlfriend buying an old Airstream trailer sight unseen on eBay. The editor of a new Airstream magazine read it and contacted me about writing an article for his magazine. Yesterday I turned in what might be my 40th (if not more) article for the magazine. Don’t get me wrong: I’ve sent hundreds, perhaps thousands, of pitches that have died an un-replied death, and hundreds more that got me the one-sentence â€Å"not for us† reply. But occasionally, writers can connect with editors so that mutual trust, confidence, and suggested future work define the relationship. And don’t forget another component: getting paid regularly. Sure, Craft clear pitches: Be specific about an article’s scope and details. Include a suggested headline. Put in a succinct

The perfect machine building the Palomar telescope

The perfect machine building the Palomar telescope Introduction The designing, construction, and execution of the Palomar telescope took around quarter of a century. The telescope was a state-of-art device, which drove technology to the edge. There existed numerous internal strains in the project. The collaboration between science and industry hardly ever went effortlessly (Florence, 2011, pp. 8-15).Advertising We will write a custom book review sample on The perfect machine: building the Palomar telescope specifically for you for only $16.05 $11/page Learn More Ronald Florence, the author of â€Å"The perfect machine: building the Palomar telescope† performs an excellent job in bringing forth the drama involved in the project. The drama by Ronald Florence is however not of the kind of Indiana Jones, but of conflicts in personality, the distressing of the resolution to engineering difficulties, and the vigor of the attempt to generate an appropriate mirror blank. One could even note the concern at the period of the long extensions in the course of waiting for the cooling of the mirror coupled with during its erection at the appropriate shape. Even if this advance could not result to an intellectual account of the project, it is suitable for an excellent reading. The construction of the Hale Telescope is somewhat a lengthy account. The entire project was filled with difficulties in addition to the existence of some critical setbacks that could have terminated the entire project including the Hubble Space Telescope. Nevertheless, the Hubble did not turn out to be the only telescope to encounter such initial aches. This situation is as well relevant to the 200-inch (5 meter) Hale Telescope situated at the Palomar Mountain. Ronald Florence generates a perfect book concerning the construction of the 200-inch Palomar telescope that was indeed a perfect machine. Palomar Telescope According to Florence, many researches have looked into the construction of the Palomar telescopes with the inclusion of the efforts by David Woodbury. As suggested by Florence, David Woodbury and his publication are in fact a section of the account for he even assisted in obtaining a great form of the project. Even though there are some current researches on Palomar, â€Å"The Perfect Machine† stands as the sole complete and detailed account of the Palomar story. With respect to works by George Ellery, the 5-meter telescope signifies the largest telescope internationally. George Ellery is a solar astrophysicist who had the expertise of obtaining huge sums from rich men.Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, Ellery was in a position to perceive the worth of large telescopes with regard to resolving the puzzles of stellar advancement and cosmology (Florence, 2011, pp. 16-20). In 1923, Ellery and his comrade engineer, Francis Pease, developed confidence that a mu ch larger telescope would be constructed on condition that they had the necessary monetary requirements. Certainly, they approximated the total cost to be $ 5 million. Ellery overwhelmed Wickliffe Rose, the manager of Rockefeller Foundation (RF), with the notion of the telescope and by the close of 1928, the finances for the building of the 5-meter telescope were provided. Ronald Florence opens his book with a synopsis of the â€Å"Great Debate† by Shapley-Curtis. The â€Å"Great Debate† denotes a crucial instance in the hullabaloo over if nebulae existed in the galaxy or if galaxies were on their own. Moreover, the author explains the position of cosmology, the significance of large telescopes to the ground, and the setting of Ellery, viz. the initiator of the 200-inch. Luckily, he uses much time in the discourse of the influence of the two main important occasions that had an impact on the application of the telescope: the vast misery and the Second World War (Floren ce, 2011, pp. 21-25). The 5-meter project offered jobs during the misery and permitted numerous companies to focus on manpower and the attempts into special study for the project than they could have at an instance when business was in an excellent state. On the other hand, the impact of the war resulted in the stopping of the building of the telescope by drawing of the labor force as well as resources. The most fascinating sections of the book are illustrations of the people engaged in the construction of the telescope.Advertising We will write a custom book review sample on The perfect machine: building the Palomar telescope specifically for you for only $16.05 $11/page Learn More The individuals that played a key role in the construction of the telescope include George Ellery who had a frenzied pace that resulted to his downfall (Florence, 2011, pp. 56-75). His endeavor, as a technical industrialist, coupled with his demanding study approach and the cour se of Mount Wilson Observatory, acted as the correspondent of burning the candle at its two ends and brought about his entire collapse in 1910. Following the downfall, Ellery could swap short periods of intense labor with instances of severe exhaustion. For George Ellery, the 200-inch telescope acted as his last project as well as the one, which could give him a great reputation. Ellery is best remembered for this telescope. Additionally, there existed other individuals in the army like Clyde McDowell. Clyde withdrew from the navy and abandoned an opportunity and reputation in a bid to administer the building of the telescope. His form of administration led to the effortless construction of the telescope. Moreover, McDowell acquired new friends with his perception that the construction of the telescope was the same as the construction of a massive battleship gun tower. McDowell employed retired military Colonel Brett to manage the building site on Palomar. On his part, Brett managed the site in the same way as an army operation, to the extent of serving a nasty meal each week to permit the employees long for others (Florence, 2011, pp. 89-112). Ronald Florence illustrates the scientists in addition to the engineers as considerably the most impressive characters in the drama. It is not hard to express sympathy for individuals like McCauley of Corning as well as his impressive attempts to come up with an appropriate piece of Pyrex for use as the telescope mirror. All things appeared to break down for McCauley, starting with a superior obtaining recognition for his efforts to a downpour that threatened to tear down the second Endeavour at a 200-inch (5 meter) mirror blank. Ronald Florence has as well accomplished a service through shedding light on an individual that has obtained very little recognition, Rein Kroon. Rein was a youthful engineer from the Netherlands who was working for the project initiated by Westinghouse, the constructers of the telescope mounti ng. Rein managed to resolve many difficult setbacks entailed in the telescope mounting (Florence, 2011, pp. 123-152).Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The aforementioned setbacks included the way to make use of the oil-film comportments for mounting, the interior plan for the north â€Å"horseshoe† deportment, and plan for the declination deportments. The endeavors of these men as well as others described in the book led to the completion of the 200-inch Hale Telescope that started its operation in 1949. The Very Large Telescope During the early 1980s, there existed more than half of a dozen observatories of telescopes accessible to astronomers internationally, La Silla being among them. Arrangements were underway to build stronger and larger telescopes having primary mirrors. The Keck Foundation (KF) allowed the Californian Institute of Technology (CIT) and the University of California to construct twin 10-m telescopes and situated it on Mauna Kea. This aspect played a key role in the provision of initial light and in particular concerning ground-anchored spectroscopic similar to the Hubble Space Telescope (Florence, 2011, pp. 219-250). Switzerland and Italy had become part of the European Southern Observatory (ESO) in 1981, thus allowing the building of the 3.5-m fresh expertise Telescope with initial developments in dynamic optics. These developments were vital for the next move; viz. the building of a Very Large Telescope (VLT) that received the approval in 1987 and it was constructed on Cerro Paranal in Chile. This 8.1-m telescope (Gemini) as well as an 8.3-m Subaru telescope came into being at around the same period. The Very Large Telescope was planned from initial stages as an incorporated structure containing 4 of the 8.2-m telescopes, comprising the likelihood of to merge the light telescopes for optical interferometers, thus paving the way for breathtaking spatial settlement. The majority of VLT devices were constructed in close partnership with establishments in nearby states. The whole lot of the initial device set was completed at around mid 2007 with the ordering of CRIRES. The Paranal stock comprised the screw adaptive optics network in addition to a fast-reaction method to respond to quick transient occurrences. Later on, the near infrared frequency was incorporated as generation-1.5 device. The Very Large Telescopes have added to all sections of astronomy encompassing the kind of dark substance and dark energy, the excessive physics of gamma radiation ruptures, as well as the configuration, organization, and development of galaxies and solar system. The productivity with respect to referenced research papers was almost 500 in 2007, thus making about 2200 since initiation with subsequent yearly augments. The total of observing applications for European Southern Observatory amenities has nearly tripled in the last decade. The User Portal has approximately 4000 certified clients and the archive holds 74 Terabytes of statistics and improved statistical products (Florence, 2011, pp. 298-325). Winning strategy The Very Large Telescopes initiated businesses for Keck t elescopes in about 5 years. Nevertheless, the notion of constructing a completely integrated structure having 4 of the 8.2-m telescopes with time and offering a dozen foci for a cautiously planned backup of devices accompanied by 4 of the 1.8-m Auxiliary Telescope proved to be the proper one for the interferometer. The inclusion of a lasting and sufficiently financed device and expertise were constructed in association with establishments in the neighboring states, with similar participation in labor remunerated by assured keeping of time, and has developed the most improved ground-anchored optical observatory in the universe. The progression model prohibits guest as well as service style and offers the best observing effectiveness in the world on a position where almost 90 per cent of the nights are unclouded (Florence, 2011, pp. 382-425). In the society today, the achievements of the Palomar telescope have facilitated technological inspirations, for instance, the European Southern Observatory personnel were motivated to construct, drive, and back the best probable observatory. In this regard, the Very Large Telescope is possibly the natural replacement of the Perfect Machine that was situated at Mount Palomar. Strength and weakness of the book Ronald Florence does not just offer a vibrant story of the design and building of Hale telescope, but he also attracts the reader to share his enthrallment for a splendid project in addition to a remarkable technical machine. The book is beyond a well written piece and turns out to be fascinating. Nevertheless, there exist some weaknesses in the book. At some point, the author wrongly offers praise to the designers of the Palomar telescope for novelty that had been tested long before, like the standard of the support of the principal mirror. The description of the unmoved ending of the principal mirror seems entirely questionable with regard to the metrology of the moment, being of excessively low resolution to permit any significant confirmation of local redesigning as detailed by the author. Additionally, the post-1950 era could as well have merited a rather wider and fairer description. Moreover, the introduction of completely new and extensive perceptions, like active optics, under the custody of European designers, and dealers is totally disregarded. Overall, the vision and the effort concerning the construction of the Palomar telescope spring from each page; it is an almost flawless book regarding an almost perfect machine. Conclusion By around 1980s, there hailed observatories of telescopes accessible to astronomers internationally that were perhaps the natural substitution of the Perfect Machine that was positioned at Mount Palomar. Ronald Florence used reasonable time in the study of the story as portrayed by the endnotes that demonstrate his usage of a lot of time in search of primary data from the archives. Nevertheless, Florence is yet to seize a number of the noteworthy historical co ncerns concerning the 200-inch telescope and in this regard, intellectual treatment is anticipated of the Palomar Observatory by a historiographer of science and technology. An excellent intellectual historiographer was perhaps not the intention of Ronald Florence (this is evident in the lack of preface as well as a bibliography; in its place there are works stated at the endnotes). Luckily, an excellently studied and perfectly written story is developed in the book. Reference Florence, R. (2011). The Perfect Machine: Building the Palomar Telescope. New York, NY: Harper Perennial.

Dayton, Mark essays

Dayton, Mark essays When Mark Dayton was sworn in as Minnesota's newest U.S. Senator in January 2001, it was the latest stop in a career that has kept public service to Minnesota and to the nation as its top priority. In more than three decades of service, in a variety of capacities, Mark has worked to use his skills and experience to make life better for the people of Minnesota and for people around the country. Mark was born in Minneapolis on January 26, 1947, and grew up in Minnesota's most prominent retailing family. Mark could have chosen many careers, but he chose to help those less fortunate than himself, and he has dedicated himself to that end throughout his career. After graduating cum laude from Yale University in 1969, where he played varsity ice hockey, he worked for two years in the New York City Public Schools as a 9th grade general science teacher. After spending the next four years as a counselor and administrator for a Boston social service agency, Mark went to work as a legislative as sistant to Minnesota Senator Walter Mondale, where he worked on a variety of issues important to his home state. In 1977, Mark returned to Minnesota to take a spot on Governor Rudy Perpich's staff. After one year, he was named the state's Commissioner of Economic Development. In 1982 he decided to make his own run for public office when challenged Republican U.S. Senator David Durenberger in a hard-fought race. Although he fell short, he gave the popular incumbent by far the toughest race of his Senate career. The following year, Mark became Minnesota's Commissioner of Energy and Economic Development, a post he held until 1986. In 1990, the people of Minnesota elected Mark to a four-year term as State Auditor. Throughout his career, he has also played an active role in helping Democratic candidates in Minnesota and across the country win public office and has been just as helpful to state, district and county Democratic organizations. In 1995 and 1996, Ma...

Book Review Bachelor Essay Example | Topics and Well Written Essays - 1250 words

Book Review Bachelor - Essay Example Thus, Crossing the Border is generally acknowledged by scholars as a fundamental book that chronicles the history of Buxton, one of the most successful all-black settlements in nineteenth-century Canada. In her work, Sharon A. Roger Hepburn traces the evolution of educational institutions, businesses, and political structures in Buxton in the mid-1800s and the focus of the author is on the degree to which black settlers achieved autonomy and the control over their lives in a hostile white environment. The author undertakes an important study of Buxton, Ontario, through a comprehensive study of the manuscripts, newspapers, census records, deeds, maps, and other materials and she is effective in recreating a detailed story of the Black Canadian community through the lives of individual people. According to the author, the Black Canadian community, roughly twelve miles south Chatham, close to the shores of Lake Erie in Raleigh Township, Kent Country, espoused freedom and hope for the fu ture and accepted blacks who were single, married, and widowed; young and old; male and female; freeborn and fugitive. "This study chronicles Buxton from its conception and founding through its first decade. A group of individuals, united in their determination to build a heaven for those fleeing slavery and repressive legal statutes, formed themselves into a community that offered social and economic opportunity. Overcoming initial opposition from neighboring whites and backed by the Presbyterian Church of Canada and philanthropic Canadians of both races, Buxton grew steadily in population and stature." (Hepburn, 1) Therefore, Hepburn provides a convincing account of the Black Canadian community settlement in Buxton, Ontario, and she is effective in explaining why Buxton succeeded when other settlements failed. A careful reading of Crossing the border: A free Black community in Canada by Sharon A. Roger Hepburn confirms that the author eloquently traces the development of Buxton from its conception and founding, and her main focus is to give an explanation for its status as the 'most successful all-black community established in Canada before the U.S. Civil War.' In her attempt to establish the point that the Black Canadian community was the most successful all-black community established in Canada, the author compares this community with similar communities in Canad

Decline of Sales of Regular Beer Essay Example | Topics and Well Written Essays - 1500 words

Decline of Sales of Regular Beer - Essay Example The topic tries to analyze why the sale of beer has dropped and tries to design alternative strategies to power growth once again. Discussion of the product in relation to its current TARGET market demographics USING US CENSUS DATA Beer is one of the products that saw a sales decline in developed country but showed growth and development in the emerging economies. An overview of the beer growth trend shows North America and Western Europe trailing behind the emerging countries and Africa leading in terms of sales volume. Fig. 1 at left demonstrates the strength of beer sales by region. ` Fig. 1 Forecast five-year compound annual growth rate (CAGR) by region 2012-16 Source: Canadean cited in SABMiller's According to an independent industry analyst cited in SABMiller's report, China is considered as the biggest market for beer followed by other emerging markets. However, same report shows that although China is a big market, profit is so slim because of its very low beer pricing. In co ntrast, beer sales in South America remain profitable and show both growth and profitability. As indicated, there is a greater opportunity in beer sales in Brazil, Peru, and Argentina. According to a study done by the USDA Foreign Agricultural Service on July 23, 2010, China has imported 17,433 liters of beer from the United States. U.S comes only as the number eight beer supplier to China. Meanwhile, according to same USDA report Germany is the beer exporter to China. (see Fig 2). According to this report the annual per capita consumption of beer in China is estimated at 36.8 kg, per year and supply does not match consumption. This equation is a clear opportunity for beer manufacturers or SABMiller's to intensify their exports to China. Fig. 2 China’s beer imports 2007-2009 Why is the product declining? Volume of beer sales declined in USA because of change of taste preferences, unemployment of drinking men, and change of consumer tastes. Stockdale, Charles and Sauter, Micha el in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. As it is, this is an argument for the change of drinking preferences of the young generation that has to be considered by beer manufacturers. Accordingly, the young generation prefers light beer than regular beers which was the choice of beer drinkers before. Very few among the young drinkers have tasted regular beers, and those young drinkers today is considered as the heavy market for light beers, source stated. In UK, decline, according to Akwagiram, Alexis, a writer of BBC News who gathered opinion of experts, was due to many causes, health consciousness of people is but one of them. Beer to them has an image problem because of the notion that it adds to weight problem. Another thing is the change of preference to wine particularly ordered as part of food entrees in restaurants.  

Marketing Audit and Marketing Objectives Essay Example | Topics and Well Written Essays - 2250 words

Marketing Audit and Marketing Objectives - Essay Example In the recent past, Dell Corporation has enhanced their consumer base in the laptop computer brand. Indeed, the company implemented one of the best marketing initiatives in the face of high technological innovativeness in the early 21st century. Through its marketing campaigns, Dell focussed on developing a consumer base composed of younger population, who preferred portable laptop computers for their daily activities, such as studies. They specifically ensured that they captured students and younger adult population. However, in the campaigns aimed at the young consumers, Dell Computers knew the significance of communicating - at least indirectly, to parents who are usually called upon to help with purchasing the products for their sons and daughters (Proctor, 2000; Baker, & Hart, 2007).  In the recent past, Dell Corporation has enhanced their consumer base in the laptop computer brand. Indeed, the company implemented one of the best marketing initiatives in the face of high techn ological innovativeness in the early 21st century. Through its marketing campaigns, Dell focussed on developing a consumer base composed of younger population, who preferred portable laptop computers for their daily activities, such as studies. They specifically ensured that they captured students and younger adult population. However, in the campaigns aimed at the young consumers, Dell Computers knew the significance of communicating - at least indirectly, to parents who are usually called upon to help with purchasing the products for their sons and daughters (Proctor, 2000; Baker, & Hart, 2007). II. Goals, strategy formulation and implementation Dell strives to be the most flourishing corporation in the world known for producing the best laptop computers that meet and exceed the customer expectations in the UK market. The corporation’s marketing objectives and goals are premised upon providing the customers with laptops that have new and striking features such as webcam for video chats or conferencing (Linsenbach, 2007). These features are increasingly becoming popular, especially in the UK. With these features incorporation in its laptop brands, Dell aims to be seen making the life of the users more relaxed. The strategy was been apparently implemented in the Dell’s ‘Dude’ campaigns, which may continue to be the future trend in regard to appealing for the younger population (Proctor, 2000; Doyle, & Stern, 2006). The company’s targeting of the UK’s younger consumers with the laptop brands in the 1990s saw the original creation of Dell Computers "Dude." The promotions captured the ‘

Managing Revenue and Working Capital to Avoid Factoring in Health Orga Essay - 1

Managing Revenue and Working Capital to Avoid Factoring in Health Organization - Essay Example Another risk is that when debtors default in paying their invoices on the stipulated date the hospital risks paying more interest to the factoring company which was not budgeted for. Lack of proper management of working capital and revenue inflow might lead to the business getting to a situation of insolvency. Creditors to the health organization might be claiming from the organization more than the assets of the organization which might lead to bankruptcy. This might tatter the image of the organization and lead to poor performance of the credit rating of the hospital. Banks and other financial organization will refuse to extend any loan to the hospital in future date which might cripple the organization when a need for capital arises in future dates. When the health organization gets into this situation it will lack the liquid capital to grow, pay suppliers or meet unexpected costs within the health unit. Some of the measures that the finance officer has to take into consideration to avoid such situations are: The health organization will need to balance between acquisition of assets and payment of its recurrent expenditure like salaries and wages. The moderate form of working capital policy would suit the health center to avoid situations of the need of having to look for short-term debts to pay for its current and long-term assets. This policy will do away with risks that come with the aggressive policy of working capital where short-term debts will be needed to finance fixed or permanent working capital. The fluctuating working capital will be financed through short-term borrowing. This situation will eliminate a situation of financing all the working capital needs from short-term loans which may lead to factoring within the health unit (Nowicki, 2011). The health organization might be expanding or buying long-term assets like medical equipment.  Buying of these assets will lead to huge cash outflows which will affect the availability of cash to meet other expenditures.