Newspaper Industry Analysis Essay Example | Topics and Well Written Essays - 2000 words

Newspaper exertion Analysis - Essay ExampleHowever, the effects of the internet are variant and do not furbish up the Indian newspaper industry and other developing economies. Table of Contents Introduction 5 Findings 6 Description and Benefits of pestis Analysis 6 PEST Analysis for the Newspaper Industry in the genuine Economies 7 Political Factors 7 Economic Factors 7 SocialFactors 8 Technological Factors 9 The significance of the PEST Analysis for the Newspaper Industry 9 SWOT Analysis of the Guardian 10 Strengths 10 Weaknesses 10 Opportunities 11 Threats 11 Describe Lewins empyrean Force Analysis 11 Field Force Analysis for the newspaper industry in the developed world concerning the use of the internet 12 Driving Forces 12 Restraining Forces 12 Recommendations to Reduce the Strength of the Obstacles 12 The Indian Newspaper Industry 13 Conclusion 13 References 15 Introduction In the developed economies, the newspaper industry is going by a period of change. Yet whilst the industry is going through a period of change in the developed economies, in other economies such as India the story is different. The modern newspaper industry is go about structural challenges and fundamental transformations where they experience a long-term decline in circulation volume in give titles as advertisers move to modern means of advertising. As such, newspaper publishers across the globe are veneer a decline in Newsprint prices Advertising revenues Titles Circulation Notably, the innovation and adoption of the internet derive the greatest losses to the newspapers where in developed economies circulation has been falling for a long term (PricewaterhouseCoopers 2009, p. 9). However, in other countries manage India, newspaper sales are rising (Mallet 2013, p. 1). Notably, close young people are spending most of their time in the internet where they get the news online instead of reading newspapers (The Economist Newspaper express mail 2006, p. 1). Although, newspapers are yet to shut down in large numbers, we can expect that in the tight-fitting future, most of the largest newspapers will close business especially in America. Nevertheless, the newspaper publishers are still difficult to remain afloat and reduce operational costs by Spending less on journalism Investing in free daily papers Trying to attract younger readers Trying to crap new businesses on- and offline Raising the price of their subscriptions and news-stand copies The Guardian is a British national daily newspaper, which started publishing in 1821. The Guardian has grown to a national paper that deals with a complex organisational structure and international multimedia system and web presence (Guardian News and Media Limited 2013, p. 1). Indeed, it is one of the worlds best-selling international weekly newspapers, which provides relevant and updated entropy on international news, politics, entertainment, culture, and comment (Guardian News and Media Limited 2013, p. 1). More than 200,000 people in over blow countries read the Guardian Weekly (Guardian News and Media Limited 2013, p. 1). To analyze the position of the newspaper industry in the current scenario, I will use the PEST analysis and Lewins Field Force Analysis. I will also use the SWOT analysis to analyze the British newspaper The Guardian. Findings Description and Benefits of PEST Analysis The PEST analysis will refer to the analysis of macro-environmental factors that influence the newspaper industry which allow Political Economic Social Technological analysis The PEST